The ability and means provided by anti counterfeit packaging technologies allow us to use our time better. To save time, make future decisions about your cat food delivery every two weeks or order new makeup online and deliver it right to your door.
Online, we have access to many goods and services otherwise unavailable to us.
Even though we were planning to move to contactless delivery by 2020, the COVID-19 pandemic has compelled us to do so even more urgently to move towards anti-counterfeit packaging techniques. Counterfeiting is a real problem that will only worsen as technology advances.
Even though counterfeiting has always been a problem for brands, the prevalence of e-commerce means that customers are constantly exposed to it. Counterfeit goods continue to flood the market, despite governments around the world enforcing strict laws and penalties and encouraging brands to use anti-counterfeit packaging. Worldwide, counterfeit goods generate $650 billion annually, according to the World Customs Organization (WCO).
Counterfeiters can inflict severe harm and safety risks on everyone involved. To stay ahead of the counterfeit industry, makers integrate the following advanced technology into the packaging.
- Microchip-equipped radio frequency identification tags (RFIDs)
- Security Seals
- Barcodes
- Security Ink and Printing
- Smart Labels & Holograms
- Mass Encoding
- Digital Encryption and also Serialization
With UniSecure, a solution provider division of Markem-Systech Image offers barcode and packaging authentication. An additional white paper from the business examines how attached packaging can help product safety, consumer engagement, and traceability.
Taste And Appearance Of Wine
If you buy a bottle of wine, you have no way of knowing if it’s real or not. Security printer Eltronis has created an immovable holographic label that includes a unique, unrepeatable code and serial number that can be verified online and via smartphones and combines label design with high-level security.
Packaging for cosmetics
Netflix premiered the recent documentary Broken just at the end of the year. Makeup Mayhem, an episode that focused on aspects of the shadowy manufacturing industry for fake cosmetics, aimed to raise viewers’ awareness of the issueto be more alert to counterfeit goods and packaging. Companies and manufacturers are dealing with a high rate of cosmetics fraud, but they also reinforce the anti-counterfeit packaging market. FMI estimates that the market for skincare anti-counterfeit packaging will reach $50 billion by 2027, growing at an 8.9% CAGR and selling over 100 billion units.
